Stance is an American sock and underwear brand founded in 2009 by Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman and Taylor Shupe. The founders saw an opportunity to address a category of fashion they felt had been overlooked. The company first began shipping in 2010 and has since shipped over 15,000,000 pairs of socks in over 40 countries worldwide.

In April 2015, the NBA announced that Stance had been named the official on-court sock of the NBA starting in the 2015-2016 season. As part of the deal, Stance would be allowed to display its logo on all socks worn on-court by players, a first in NBA history.

Sneakerness = The worlds biggest, touring Sneaker event.

The event originates from a passion: Friends who share a long-standing interest in sneakers getting together to show off. As such Sneakerness is now a global conglomerate of enthusiasts, lovers and bigwigs out of the sneaker market and the various domains related to kicks - ie. socks! Experts and professionals in branding and lifestyle, event production, design, communication as well as marketing with their respective expertise and know-how are part of our network – making Sneakerness the leading platform for sneaker-related topics. From Switzerland to Russia to South Africa and beyond, their team is gathering insights with local and global perspectives.


Short Form Social Content / Stance / Camera